Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can personally identify you. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section „Notice on the Responsible Party“ in this privacy policy.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order requests.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions about data protection.

Analysis Tools and Third-Party Tools

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Raidboxes

The provider is Raidboxes GmbH, Hafenstr. 32, 48153 Münster (hereinafter Raidboxes). When you visit our website, Raidboxes collects various log files including your IP addresses.

Details can be found in the privacy policy of Raidboxes: https://raidboxes.io/legal/privacy/.

The use of Raidboxes is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. for device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the service „Cloudflare“. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter „Cloudflare“).

Cloudflare offers a globally distributed Content Delivery Network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare’s network. This enables Cloudflare to analyze the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious data traffic from the internet. Cloudflare may also use cookies or other technologies for recognizing internet users, which are however only used for the purpose described here.

The use of Cloudflare is based on our legitimate interest in the most error-free and secure provision of our web offering (Art. 6 (1) lit. f GDPR).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company has a certification under the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Data Processing Agreement

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission on the internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Notice on the Responsible Party

The responsible party for data processing on this website is:

Freundeskreis Projektentwicklung GmbH

Schwarzwaldstraße 32

77933 Lahr

Germany

Phone: 07821 / 2889920

Email: info@freundeskreis-gruppe.de

The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place after these reasons no longer apply.

General Information on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR, if special categories of data according to Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or to access to information in your end device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of § 25 (1) TTDSG. Consent can be revoked at any time. If your data is required for contract fulfillment or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest according to Art. 6 (1) lit. f GDPR. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Notice on Data Transfer to Third Countries that are not Data Protection Safe and Transfer to US Companies that are not DPF-certified

We use, among other things, tools from companies based in third countries that are not data protection safe, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data can be transferred to these countries and processed there. We point out that no data protection level comparable to the EU can be guaranteed in third countries that are not data protection safe.

We point out that the USA as a safe third country generally has a data protection level comparable to the EU. Data transfer to the USA is therefore permissible if the recipient has certification under the „EU-US Data Privacy Framework“ (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. This sometimes also requires the transmission of personal data to these external parties. We only pass on personal data to external parties if this is necessary for contract fulfillment, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in disclosure according to Art. 6 (1) lit. f GDPR, or if another legal basis permits data disclosure. When using processors, we only pass on personal data of our customers on the basis of a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 (1) LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21 (2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done to the extent that it is technically feasible.

Information, Correction and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and other questions about personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
If you have filed an objection according to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact data published within the framework of the imprint obligation for sending advertising and information materials not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam emails.

4. Data Collection on this Website

Cookies

Our internet pages use so-called „cookies“. Cookies are small data packets and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your end device until you delete them yourself or automatic deletion is carried out by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this in a data protection compliant manner. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The collected data is stored until you request us to delete it or delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of Borlabs Cookie consent technology is carried out to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 (1) lit. c GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, server log files must be collected.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries directed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after completion of processing your inquiry). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by Email, Telephone or Fax

If you contact us by email, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after completion of processing your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp receives access to metadata that arises in the course of the communication process (e.g. sender, recipient and time). We also point out that, according to its own statements, WhatsApp shares personal data of its users with its US-based parent company Meta. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communication with customers, prospects and other business and contractual partners that is as fast and effective as possible (Art. 6 (1) lit. f GDPR). If appropriate consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after completion of processing your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

We use WhatsApp in the „WhatsApp Business“ variant.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts so that there is no automatic data synchronization with the address book on the smartphones in use.

We have concluded a data processing agreement (DPA) with the above-mentioned provider.

Jotform

We have integrated Jotform on this website. The provider is Jotform Inc., 111 Pine St. Suite, 1815 San Francisco, California 94111, USA (hereinafter Jotform).

Jotform enables us to create online forms to collect messages, inquiries and other inputs from our website visitors. All entries you make are processed on Jotform’s servers.

The use of Jotform is based on our legitimate interest in determining your request in the most user-friendly way possible (Art. 6 (1) lit. f GDPR). If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

The data you enter in the form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after completion of processing your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Data transfer to the USA is secured by EU standard contractual clauses that we have concluded with Jotform. Details can be found here: https://www.jotform.com/gdpr-compliance/dpa/.

Data Processing Agreement

Calendly

On our website you have the option to make appointments with us. For appointment booking we use the tool „Calendly“. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter „Calendly“).

For the purpose of booking an appointment, you enter the requested data and desired appointment into the mask provided for this purpose. The entered data is used for planning, implementing and, if necessary, following up on the appointment. The appointment data is stored for us on Calendly’s servers, whose privacy policy you can view here: https://calendly.com/privacy.

The data you enter will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Mandatory statutory provisions – in particular retention periods – remain unaffected.

The legal basis for data processing is Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most uncomplicated possible appointment arrangement with prospects and customers. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.

Data Processing Agreement

Pipedrive

We use Pipedrive for managing customer data. The provider is Pipedrive GmbH, Mustamäe tee 3a, 10615 Tallinn, Estonia (hereinafter „Pipedrive“).

Pipedrive is a CRM system and enables us, among other things, to manage existing and potential customers as well as customer contacts and to organize sales and communication processes. The use of the CRM system also enables us to analyze our customer-related processes. Customer data is stored on Pipedrive’s servers.

Details on the functions of Pipedrive can be found here: https://www.pipedrive.com/de.

The use of Pipedrive is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most efficient possible customer management and customer communication. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Details can be found in Pipedrive’s privacy policy: https://www.pipedrive.com/de/privacy.

Data Processing Agreement

ProvenExpert

We have integrated rating seals from ProvenExpert on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com.

The ProvenExpert seal enables us to display customer reviews submitted to ProvenExpert about our company on our website in a seal. When you visit our website, a connection is established with ProvenExpert, so that ProvenExpert can determine that you have visited our website. Furthermore, ProvenExpert records your language settings to display the seal in the selected national language.

The use of ProvenExpert is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most transparent possible presentation of customer reviews. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

5. Social Media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook „Like button“ while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to assign the visit to this website to your user account. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook. The processing by Facebook that takes place after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding data processed at Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to this website to your user account. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g. requests for information) regarding data processed at Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

Further information can be found in Instagram’s privacy policy: https://privacycenter.instagram.com/policy/.

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Every time a page of this website that contains elements from LinkedIn is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click LinkedIn’s „Recommend button“ and are logged into your LinkedIn account, LinkedIn can assign your visit to this website to you and your user account. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Further information can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

6. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool with which we can integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out independent analyses. It only serves to manage and deploy the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, dwell time, operating systems used and the origin of the user. This data is assigned to the respective end device of the user. No assignment to a user ID takes place.

Furthermore, with Google Analytics we can record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP Anonymization

Google Analytics IP anonymization is activated. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information about how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar we can record, among other things, your mouse and scroll movements and clicks. Hotjar can also determine how long you remained with the mouse pointer at a certain position. From this information, Hotjar creates so-called heatmaps, with which it can be determined which website areas are preferentially viewed by the website visitor.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you stopped entering data into a contact form (so-called conversion funnels).

In addition, direct feedback from website visitors can be obtained with Hotjar. This function serves to improve the web offerings of the website operator.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or use of device fingerprinting).

If consent has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

Deactivating Hotjar

If you want to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that deactivation of Hotjar must be done separately for each browser or end device.

More detailed information about Hotjar and the data collected can be found in Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy

Data Processing Agreement

ClickFunnels

We use the marketing tool ClickFunnels. The provider is Etison, LLC., 3443 W. Bavaria Street, Eagle, Idaho 83616, USA (hereinafter ClickFunnels).

ClickFunnels is a tool for optimizing and automating our marketing activities. With ClickFunnels we can, among other things, build landing pages, funnels and forms, plan, implement and evaluate marketing campaigns, as well as manage our customer data and set up automation processes.

Furthermore, we can analyze the user behavior of our website visitors when going through the funnels. Based on this information, further marketing actions can be triggered. For example, we can record which customer has made a download from us and is therefore eligible for certain further marketing measures.

ClickFunnels uses technologies that enable cross-site recognition of the user to analyze user behavior (e.g. cookies or device fingerprinting). Website visitors receive an individual ID with which they can be recognized on a subsequent website visit. Furthermore, ClickFunnels collects the IP address, the user’s language, visited URLs and the time of access.

Data Processing Agreement

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). As a website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google AdSense (non-personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in „non-personalized“ mode. In contrast to personalized mode, the advertisements are therefore not based on your previous user behavior and no user profile is created of you. Instead, so-called „context information“ is used in the selection of advertising. The selected advertisements are then based, for example, on your location, the content of the website you are on, or your current search terms. More information about the differences between personalized and non-personalized targeting with Google AdSense can be found at: https://support.google.com/adsense/answer/9007336.

Please note that even when using Google Adsense in non-personalized mode, cookies or comparable recognition technologies (e.g. device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

You can independently adjust your advertising settings in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

Further information about Google’s advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing we can assign people who interact with our online offering to certain target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages that were adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Audience Building with Customer Matching

For audience building, we use, among other things, customer matching from Google Ads Remarketing. For this purpose, we pass on certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our advertisements and which actions they performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

More information about Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes, in accordance with Meta’s Data Use Policy (https://de-de.facebook.com/about/privacy/). This allows Meta to enable the placement of advertisements on Facebook or Instagram pages and other advertising channels. This use of the data cannot be influenced by us as the site operator.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

We use the advanced matching function within Meta Pixel.

Advanced matching enables us to transmit various types of data (e.g. place of residence, state, postal code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta. This allows us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. In addition, advanced matching improves the assignment of website conversions and expands Custom Audiences.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its forwarding to Meta. The processing by Meta that takes place after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g. requests for information) regarding data processed at Facebook or Instagram directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Meta’s privacy notices you can find further information on protecting your privacy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function „Custom Audiences“ in the settings for advertisements section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company has a certification under the „EU-US Data Privacy Framework“ (

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.

The Meta Conversion API enables us to record the interactions of website visitors with our website and pass them on to Meta in order to improve advertising performance on Facebook and Instagram.

For this purpose, in particular the time of access, the accessed website, your IP address and your user agent as well as, if applicable, other specific data (e.g. purchased products, value of the shopping cart and currency) are recorded. A complete overview of the collectible data can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Meta’s privacy notices you can find further information on protecting your privacy: https://de-de.facebook.com/about/privacy/.

Data Processing Agreement

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, make use of our free or paid offers, transmit data to us or interact with the Facebook or Instagram content of our company, we collect your personal data in the process. If you give us consent to use Meta Custom Audiences, we will transmit this data to Meta, with which Meta can display suitable advertising to you. Furthermore, target groups can be defined with your data (Lookalike Audiences).

Meta processes this data as our processor. Details can be found in Meta’s terms of use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can display interest-based advertising on TikTok to website visitors who have viewed our offers (TikTok Ads). At the same time, with the help of TikTok Pixel, we can determine how effective our advertising on TikTok is. This allows the effectiveness of TikTok advertisements to be evaluated for statistical and market research purposes and optimized for future advertising measures. Various usage data is processed, such as IP address, page views, dwell time, operating systems used and origin of the user, information about the advertisement that a person clicked on TikTok or an event that was triggered (timestamp). This data is summarized in a user ID and assigned to the respective end device of the website visitor.

The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Data Processing Agreement

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing by LinkedIn Insight Tag

With the help of LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our site with the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether the visitors to our websites make a purchase or perform any other action (conversion measurement). Conversion measurement can also be cross-device (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can display targeted advertising to the visitors of our website outside the website, whereby according to LinkedIn no identification of the advertising addressee takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as website operators to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use them for its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

If consent has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in effective advertising measures including social media.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the Use of LinkedIn Insight Tag

Object to the analysis of user behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid linking data collected on our website by LinkedIn with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing Agreement

7. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or is only collected on a voluntary basis. For processing the newsletter, we use newsletter service providers, which are described below.

Brevo

This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter is stored on the servers of Sendinblue GmbH in Germany.

Data Analysis by Brevo

With the help of Brevo, it is possible for us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked, if any. In this way, we can determine, among other things, which links were clicked particularly often.

We can also recognize whether certain previously defined actions were performed after opening/clicking (conversion rate). For example, we can recognize whether you made a purchase after clicking on the newsletter.

Brevo also enables us to divide newsletter recipients into different categories („clustering“). Newsletter recipients can be divided, for example, by age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups.

If you do not want analysis by Brevo, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

Detailed information on the functions of Brevo can be found at the following link: https://www.brevo.com/de/newsletter-software/.

Legal Basis

Data processing is based on your consent (Art. 6 (1) lit. a GDPR). You can revoke this consent at any time. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Storage Duration

The data you have deposited with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and deleted from the newsletter distribution list after unsubscription from the newsletter. Data that was stored with us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.

Details can be found in Brevo’s privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ and https://www.brevo.com/de/legal/privacypolicy/.

Data Processing Agreement

Newsletter Dispatch to Existing Customers

If you order goods or services from us and deposit your email address in the process, this email address can subsequently be used by us to send newsletters, provided that we inform you about this in advance. In such a case, only direct advertising for our own similar goods or services is sent via the newsletter. You can cancel the sending of this newsletter at any time. For this purpose, there is a corresponding link in every newsletter. The legal basis for sending the newsletter in this case is Art. 6 (1) lit. f GDPR in conjunction with § 7 (3) UWG.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us in a blacklist to prevent future mailings to you. The data from the blacklist is only used for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.

8. Plugins and Tools

YouTube with Enhanced Privacy Protection

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is embedded, a connection to YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Advertisements that are played in enhanced privacy mode are also not personalized. No cookies are set in enhanced privacy mode. Instead, however, so-called local storage elements are stored in the user’s browser, which contain personal data similar to cookies and can be used for recognition. Details about enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.

If necessary, further data processing operations may be triggered after the activation of a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about privacy at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Vimeo without Tracking (Do-Not-Track)

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with Vimeo videos, a connection to Vimeo’s servers is established. This tells the Vimeo server which of our pages you have visited. In addition, Vimeo obtains your IP address. However, we have configured Vimeo so that Vimeo will not track your user activities and will not set cookies.

The use of Vimeo is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on „legitimate business interests“. Details can be found here: https://vimeo.com/privacy.

Further information on handling user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.

Google Fonts (Local Hosting)

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Adobe Fonts

This website uses web fonts from Adobe for the uniform display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you access this website, your browser loads the required fonts directly from Adobe to display them correctly on your end device. In doing so, your browser establishes a connection to Adobe’s servers in the USA. This gives Adobe knowledge that this website was accessed via your IP address. According to Adobe, no cookies are stored when providing the fonts.

The storage and analysis of data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the uniform display of the typeface on its website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.adobe.com/de/privacy/eudatatransfers.html.

More detailed information about Adobe Fonts can be found at: https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

Adobe’s privacy policy can be found at: https://www.adobe.com/de/privacy/policy.html

Font Awesome (Local Hosting)

This site uses Font Awesome for the uniform display of fonts. Font Awesome is installed locally. There is no connection to Fonticons, Inc. servers.

Further information about Font Awesome can be found in the privacy policy for Font Awesome at: https://fontawesome.com/privacy.

MyFonts

This site uses MyFonts. These are fonts that are loaded into your browser when you access our website in order to ensure a uniform typeface in the website display. The provider is Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA.

To check compliance with license terms and the number of monthly page views, MyFonts transmits your IP address together with the URL of our website and our contract data to its servers in the USA. According to Monotype, your IP address is anonymized immediately after transmission, so that no personal reference can be established (anonymization).

Details can be found in Monotype’s privacy policy at https://www.monotype.com/de/rechtshinweise/datenschutzrichtlinie/datenschutzrichtlinie-zum-tracking-von-webschriften.

Google reCAPTCHA

We use „Google reCAPTCHA“ (hereinafter „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entry on this website (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about Google reCAPTCHA can be found in Google’s privacy policy and Google’s terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

CleanTalk

This website uses anti-spam plugins from CleanTalk. The provider is CleanTalk Inc, 711 S Carson Street, suite 4, Carson City, NV, 89701, USA (hereinafter „CleanTalk“).

CleanTalk serves to protect our website from spam activities (e.g. preventing unwanted advertising, unwanted messages or comments). For this purpose, CleanTalk collects various personal data such as IP address, email address, nickname of the message sender, information about JavaScript technology in the sender’s browser and the entered texts.

This information is usually transferred to a CleanTalk server in the USA and stored there.

For security reasons and as protection against spam, your data is processed in the CleanTalk Cloud Service and stored in log files for a maximum of 31 days. After the expiry of the specified period, this data is completely deleted.

The use of CleanTalk is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most effective possible protection of its website from spam activities. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://cleantalk.org/publicoffer#privacy.

Data Processing Agreement

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).

Zapier enables us to link various functionalities, databases and tools with our website and to synchronize them with each other. In this way, it is possible, for example, to automatically display content that we publish on our website on our social media channels or to export content from marketing and analysis tools. Depending on the functionality, Zapier may also collect various personal data.

The use of Zapier is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most effective possible integration of the tools used. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos.

Data Processing Agreement

WebinarJam

We use WebinarJam for organizing and conducting online webinars. The provider of this service is Genesis LLC, 7660 Fay Ave #H184, La Jolla, California (USA).

If you participate in one of our webinars, your personal data will be stored on WebinarJam’s servers. This includes in particular your IP address, as well as all content that you enter yourself on WebinarJam (e.g. your email address or chat messages).

The legal basis for using WebinarJam is Art. 6 (1) lit. b GDPR (contract fulfillment) and our legitimate interest in professional handling of our webinars (Art. 6 (1) lit. f GDPR). If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://home.webinarjam.com/dpa.

Details on data processing can be found in WebinarJam’s privacy policy: https://home.webinarjam.com/privacypolicy.

Data Processing Agreement

Heyflow

We use Heyflow for automating lead generation processes and for form management. The provider is Heyflow GmbH, Jungfernstieg 49, 20354 Hamburg, Germany (hereinafter „Heyflow“).

Heyflow is a SaaS solution and enables the creation of interactive forms, funnels and landing pages for efficient capture, qualification and management of leads. When you use a Heyflow funnel, your data is stored on Heyflow’s servers.

Heyflow processes all data that is entered or uploaded by users in the lead forms. These are individually determined by the website operator and may include, for example, telephone number, name, address, date of birth, uploaded files, signatures or text (e.g. inquiry or individual message). In addition, Heyflow creates a statistical evaluation of behavior in the funnel to identify optimization potential. For this purpose, the abandonment rates of the respective flow steps, type of end device used, dwell time on the funnel, number of form submissions as well as A/B tests to improve user experience can be recorded.

The use of the application is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in using modern and well-functioning form management solutions on our website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. You can revoke your consent at any time.

Data Processing Agreement

Make.com

This website uses Make.com, a cloud-based automation platform from Celonis SE, Theresienstraße 6, 80333 Munich (hereinafter „Make.com“).

Make.com is used to create and execute automated workflows („scenarios“) between different online services. In the context of using Make.com, personal data may be processed. This includes, for example, names, email addresses, IP addresses, telephone numbers, address data, content from emails or forms, API calls as well as access and authentication data that are processed in the context of workflows.

The use of Make.com is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the efficient automation of business processes. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further details can be found in Make.com’s privacy policy: https://www.make.com/en/privacy-notice and https://www.make.com/en/privacy-and-gdpr.

Data Processing Agreement

9. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process and use personal customer and contract data for the establishment, content design and modification of our contractual relationships. Personal data about the use of this website (usage data) is collected, processed and used by us only to the extent that this is necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 (1) lit. b GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.

Credit Checks

In the case of a purchase on account or another payment method where we provide advance payment, we may carry out a credit check procedure (scoring). For this purpose, we transmit your entered data (e.g. name, address, age or bank details) to a credit agency. On the basis of this data, the probability of payment default is determined. If there is an excessive payment default risk, we can refuse the relevant payment method.

The credit check is carried out on the basis of contract fulfillment (Art. 6 (1) lit. b GDPR) and to avoid payment defaults (legitimate interest according to Art. 6 (1) lit. f GDPR). If consent has been obtained, the credit check is carried out on the basis of this consent (Art. 6 (1) lit. GDPR); consent can be revoked at any time.

10. Audio and Video Conferences

Data Processing

For communication with our customers, we use, among other things, online conference tools. The tools we use in detail are listed below. When you communicate with us via video or audio conference via the internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/use to use the tools (email address and/or your telephone number). Furthermore, the conference tools process the duration of the conference, beginning and end (time) of participation in the conference, number of participants and other „context information“ in connection with the communication process (metadata).

Furthermore, the provider of the tool processes all technical data required to conduct online communication. This includes in particular IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker as well as the type of connection.

If content is exchanged, uploaded or otherwise provided within the tool, this is also stored on the servers of the tool providers. Such content includes in particular cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared during use of the service.

Please note that we do not have full influence on the data processing operations of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools used, which we have listed below this text.

Purpose and Legal Bases

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 (1) lit. b GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest within the meaning of Art. 6 (1) lit. f GDPR). If consent has been requested, the use of the respective tools is based on this consent; consent can be revoked at any time with effect for the future.

Storage Duration

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage duration of your data that is stored by the operators of the conference tools for their own purposes. For details on this, please contact the operators of the conference tools directly.

Conference Tools Used

We use the following conference tools:

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Details on data processing can be found in Microsoft Teams‘ privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Data Processing Agreement

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on data processing can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Data Processing Agreement

11. Own Services

Handling of Applicant Data

We offer you the opportunity to apply with us (e.g. by email, by post or via online application form). In the following, we inform you about the scope, purpose and use of your personal data collected in the context of the application process. We assure you that the collection, processing and use of your data is carried out in accordance with applicable data protection law and all other statutory provisions and that your data is treated strictly confidentially.

Scope and Purpose of Data Collection

If you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes during application interviews, etc.) to the extent that this is necessary for the decision on establishing an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 (1) lit. b GDPR (general contract initiation) and – if you have given consent – Art. 6 (1) lit. a GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons involved in processing your application.

If the application is successful, the data you have submitted will be stored in our data processing systems on the basis of § 26 BDSG and Art. 6 (1) lit. b GDPR for the purpose of implementing the employment relationship.

Data Retention Period

If we cannot make you a job offer, you reject a job offer or withdraw your application, we reserve the right to retain the data you have transmitted on the basis of our legitimate interests (Art. 6 (1) lit. f GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The retention serves in particular for evidence purposes in the event of a legal dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only take place when the purpose for further retention no longer applies.

Longer retention may also take place if you have given corresponding consent (Art. 6 (1) lit. a GDPR) or if statutory retention obligations prevent deletion.

Admission to the Applicant Pool

If we cannot make you a job offer, there may be the possibility of including you in our applicant pool. In the event of admission, all documents and information from the application will be transferred to the applicant pool in order to contact you in the event of suitable vacancies.

Admission to the applicant pool takes place exclusively on the basis of your express consent (Art. 6 (1) lit. a GDPR). The giving of consent is voluntary and has no relation to the ongoing application process. The data subject can revoke their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted, unless there are statutory retention reasons.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.

OneDrive

We have integrated OneDrive on this website. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter „OneDrive“).

OneDrive enables us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on OneDrive’s servers. When you enter our website, a connection to OneDrive is also established, so that OneDrive can determine that you have visited our website.

The use of OneDrive is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in a reliable upload area on its website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

Data Processing Agreement

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive enables us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on Google Drive’s servers. When you enter our website, a connection to Google Drive is also established, so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in a reliable upload area on its website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.